Best known for its Squashies and Refreshers brands, the Derbyshire-based sweets manufacturer’s support includes match day equipment, initially for the 2026 season.

Trent Bridge Founder & Chair Tom Paterson said: “We’re delighted to link up with Swizzels, a local business with an internationally-recognised brand.

“It’s a great sign of the progress we’re making as a club to secure this deal. We hope this is just the start of a long-term partnership.”

Swizzels Beccy Elliott said: “Partnering with a local cricket club is a great way to promote the company as we enter the summer months. We wish the club the best of luck for a great season and the sweet taste of success.”

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